BIG coated paper news from NewPage. Centura, Productolith and Sterling Ultra sheets retired.

I can't explain it any better than the news release Monday July 30th did, so I quote:

 "NewPage Corporation today announced that it has created a shift in the premium paper value equation with the introduction of Sterling® Premium, Sterling® Premium Digital™ and Sterling® Premium Digital™ for HP Indigo.

The company’s legendary Sterling brand has been reengineered to provide enhanced optics, an extremely smooth surface and premium shade – all at a No. 2 price.

With the introduction of the new product line, NewPage will be retiring Centura

® sheets and web, Productolith® sheets and web and Sterling® Ultra sheets. Sterling Ultra web products will remain.

Both the sheetfed and digital line ups are earth friendly; carrying three chain-of-custody certifications and containing 10 percent post-consumer recycled fiber and 100 percent of our products are made in the USA by NewPage, an American-operated manufacturer."
Our Mac Papers sales team was able to see printed and unprinted samples of the new Sterling Premium in Gloss, Dull and Matte last week and they were very impressive!

I'm so pleased to see NewPage recognize customer's desire to have fewer, better choices in coated paper.  Well done!!

I'll post images of the new swatch book soon.