Friday, June 22, 2012

NEW! Waterproof Paper for Digital Printing!

Choices for materials optimized for digital printing continue to proliferate and it's exciting!  Mac Papers has added yet another family of products, these from FUSION DIGITAL

We stock 12"x18" sheets of the Repositionable Woven Fabric, Peel/Seal Bumper Stickers, Peel/Stick Post Cards, soft Polyester, and more.  Many of these products are waterproof!!

Call Mac Papers Atlanta for more information and to request samples: 770-948-9959.

Buying Paper Online & the new French Paper Website

I liked the email title, "French Paper's New Website-141 Years in the Making".  Catchy, funny, and true.  What concerns me - as a paper merchant- is how many times it encourages the reader to order paper, envelopes and more from the French site.

Mac Papers hasn't been around 141 years, but I'd venture a guess we've been partners with French Papers for a long time.  And I just want to remind customers the value the merchant brings in warehousing and delivering French and all the other papers to you and your printers.  I also want to remind you, we are a wholesaler!  Our customers aren't paying the retail prices you find on the paper mill websites!

So let's imagine your purchase isn't about the service or the availability or the price...why would you buy online?  Very small quantities.  Hey, let's face it.  Sometimes you just need 50 Mod-Tone Pink A-6 envelopes, or 50 sheets of 8.5"x11" 80 lb Cover.  In that instance, you're best bet IS the mill website. 

Not to say we can't help you out with small quantities in many cases, but consider your options.

Not too long ago the website paperspecs.com featured me in a story called The Truth About Your Paper Merchant.  I'd encourage yout to click the link, read it and call Mac Papers.  With 20+ locations in the Southeast, and 180,000 Sq. Ft. of warehouse in Atlanta alone, there's a good chance we have what you need.

Mac Papers Atlanta: 770-948-9959.

Monday, June 18, 2012

MOHAWK Streamlines...and Old Friends.

Almost 21 years ago I went for my first job interview in the paper business.  That day I had lunch with Howard Olson, who would become my boss, and Rebecca Pilgrim, who would become my colleague and mentor.  With a nod to sentiment, Rebecca - who now handles specification and business development for Mohawk* in Atlanta -and I met last week for the first time since then in the same spot! 

It was a lot of fun to catch up with her and she spent time teaching me about the newest paper specification tool from their mill.  It's pretty different from anything we've seen in the past, and does an amazing job condensing a LOT of information into manageable parts. 

Over the last number of years Mohawk has grown and expanded their product portfolio through aquisition.  Brands like Beckett, Strathmore, Bravo, Kromekote and Carnival joined specifier favorites like Options, Superfine and more recent additions like Loop to create an incredibly diverse library of paper resources.  Time had come for streamlining the brands and simplifying the products. 

3 chip charts and a guide booklet come housed in a sleeve.
 Their very powerful online paper search tool can be found here.  But I'd encourage every Atlanta area Mohawk specifier to call us here at Mac Papers' and request a copy of the Streamline Introduction Booklet and 3 Chip Charts.  This will provide a great transitional reference guide before any new swatch books become available. 

In the meantime, hang on to your Mohawk (Beckett, Strathmore, Smart, Bravo, etc.) swatch books and fear not!  Just call 770-948-9959 if we can help you track down any paper you want but are having trouble locating.  Rebecca, thanks for the memories.  I look forward to what our futures hold!

*Footnote, this is MOHAWK - formerly Mohawk Fine Papers...not to be confused with the major carpet manufacturer here in Georgia!!

The Standard #5-SPECIAL EFFECTS. New from Sappi.

One of the finest collection of printed special effects I've ever seen is demonstrated in the Standard No. 5 published earlier this year by Sappi Fine Paper.  You may register for a FREE webinar being held tomorrow 2pm EST, June 19 at www.paperspecs.com/webinar.  The host will cover:
  • Varnish, aqueous and UV coating techniques
  • Specialty inks and spot colors
  • Strike-through techniques and lenticular printing
  • Laser diecutting, foil-stamping and embossing/debossing techniques
  • Engraving, thermography and flocking


If you can't make the webinar, visit the webpage here.  Of course you may contact Mac Papers' Atlanta Sample Department at 770-948-9959 to obtain your personal copy.  It's inspiring and a real treasure for any print designer!  I had a personal introduction from our local rep, then heard the designer Kit Hinrichs and one of the illustrators divulge the production process at an AIGA Atlanta event in April.  Enjoy!

Sappi HANNOART has a new swatch book.

If you like bright, smooth, well-priced coated printing paper for offset and digital printing then you must like Sappi HannoArt.  This gorgeous paper comes in Silk and Gloss finishes and measures an impressive 96 Brightness.  Basis weights up to 130lb. Cover will delight any specifier. 


Here are pictures of the latest swatch book.  If you need it, simply contact Mac Papers' Atlanta Sample Department at 770-948-9959. Once you have it, please recycle the older versions!